In this article which contains a list of top 5 email marketing companies, I will show you how using an email marketing service can be profitable and allow you get one of the highest return on investment in the online marketing industry.
Experts into field say that if you effectively integrate email marketing as a method of promoting your online businesses, you will become more successful in the digital marketing or affiliate marketing industry.
Before you start using this method, you should know that there are many email services providers and that each platform has different features and prices. Most of them have developed excellent tools; you just have to do some research to find one that meets your needs.
If for example, you are doing sales-oriented activities and want to integrate email marketing as a way to promote your products, HubSpot would be the right choice.
If on the other hand, you are a blogger, you will have to choose between many email services providers as we will have the opportunity to see it in this article.
I did some in-depth research to find the best email marketing companies that will suit every one of you according to nature of your activities, you will find in this post the most commonly used, but the list is not exhaustive. You can do further research to complete it if you wish so.
Another essential aspect to point out is that before you start using one or the other software, first make sure you choose the best web hosting service provider that will fit easily into the tools that I present you.
I advise you to take the time to read this article in full; it contains the best email marketing software used by many successful online marketers.
What Is Email Marketing About?
Email Marketing is a method of promoting products and services by email. It will help you to create and develop trusted relationships with your email subscribers to achieve your sales goals.
According to data from LyfeMarketing.com, this advertising method is an integral part of digital marketing alongside other elements such as search engine marketing, social media, SEO, blogging, and many others.
Before the appearing of this method, advertisers used to use direct mail as a means of reaching consumers in their mailbox. Email marketing uses the strategy of sending automated email messages to users in their inbox.
What Are The Best Email Marketing Service Providers?
As I told you into the first section, there are many automated email marketing software from which you can choose the one that best meets your requirements. You will have to take the time to find and read articles like this one to find them.
Also, you will need to take into account several criteria such as the cost of the software, reliability, technical support provided by its owners, the model of templates, ease of use, deliverability, automation, integration, and many other additional features.
The best email marketing software is one that will allow its users to design a series of email messages efficiently and customize them, segment them to list of subscribers and display analysis reports.
In short, a good email marketing software will allow you to send the right message to the right users at the proper time.
AWeber is an email marketing service provider currently used by more than 100,000 small businesses around the world. This electronic marketing tool helps online marketers establish close relationships with their subscribers and stay in touch with them to receive their offers and promotions regularly.
Once you become a customer, you can customize this tool to your needs and invite your prospects to join your mailing list. You can then send them regular messages (without spamming them) to promote your products and services.
No matter what activity you do online or the size of your business, AWeber will help you keep in touch with your subscribers and customers while maintaining the best practices for email marketing.
How Does AWeber Help Small Businesses?
Whatever the nature of the activities that you operate online or the site you use to promote the products of your favorite niche, this tool will be beneficial and will allow you to obtain a reasonable conversion rate and a profitable return on investment.
Ask yourself what you will do if the right prospects land in your store asking for more information about your products or services. Did you know that they can ask and see what you offer without being ready to buy immediately?
In other words, you need to put in place the monitoring mechanisms to encourage them to come back to make their purchases. Also, a good follow-up will encourage them to return regularly and make them aware of new products and exciting promotions.
AWeber will provide you with a useful service which will allow you to create relationships that will convert your novice visitors into loyal customers. This tool has the following features:
- It allows its users to send an automatic series of messages to establish relationships with their prospects without effort.
- It will allow you to use e-mail to distribute newsletters, coupons, and special offers.
- It will give you a web form tool to easily publish registration forms on your website.
- It will allow you to notify readers of your blog about new publications.
- This tool will help you to talk to real people, help you set up your campaigns, and achieve the best results.
The owners of Aweber say they have an educational team that regularly publishes case studies on their blog, highlighting the results obtained by some of their customers. These experts will also give you a free consultation with tips from their years of experience in email marketing.
You will also find the genuine testimonials of dozens of customers who objectively describe their experiences with this company; as well as to real people with whom they are in regular communication to help them become successful online marketers.
What Is The Cost Of Aweber
AWeber owners will give you 30 days to try out their product and decide whether it suits you or not. You will get all the tools you need to drive your email marketing campaigns.
- Get help from a team of experts permanently available to help you move forward.
- Access easy-to-use tools that will help you create emails, sign up forms, and engage with your subscribers.
- Create unmatched deliverability messages that will ensure your emails reach your customers and prospects.
- Automate your emails and send them at the right time to the right person.
- Connect to social media, shopping carts, landing pages, and take advantage of much other integration.
At the end of this period, you will need to subscribe to a monthly or annual subscription according to pricing plans into the image below.
Also, you will need to upgrade your account later as the list of your subscribers grows.
2. Constant Contact
Constant Contact is a company that exists since 1998; it offers email marketing, social media, event marketing, and online survey services. Its goal is to help small businesses owners like you and me grow their businesses and strengthen their relationships with prospects and customers.
Statistics show that this company currently serves more than 500,000 small businesses, associations, and nonprofit organizations around to world.
To achieve its mission, Constant Contact has developed simple and easy-to-use online tools that will enable you to create and distribute personalized communications; and engage your customers and prospects wherever they are.
The customers of this company say it simplifies marketing by e-mail to small organizations; it would have never failed in its mission since its inception. Constant Contact provides its clients with training and tools to simplify social marketing and email marketing.
You will be pleased to find that it is a leading provider of online marketing and social networking solutions. It also helps developers and partners to use its API and contribute to its MarketPlace app.
Why Use Constant Contact?
Online marketers are aware that email marketing is a method of promoting products and services that leads to the best conversion rate. As the owner of an online business, you need to stay in regular contact with your current and potential customers.
You must always be at the forefront of their key concerns to provide them with solutions that meet their needs or help them find solutions to problems they are experiencing.
Unfortunately, you will not always have the time to do so because of your many other obligations. It there that an email marketing company like Constant Contact comes into play.
Email marketing is a great way to communicate with prospects and build trusting relationships with them. The first contact with your potential customers by email or through social networks will be the starting point to establish a connection with them; that will eventually lead to sales.
You’ll find that the best online relationships often come from social networks like Facebook, Instagram, or Twitter. However, you will not have much control over the people who see your updates on these social networks; hence, the need to communicate by email.
This mode of communication will allow you to control your messages, the frequency of sending them as well as their recipients. In such a way, you will build a list of subscribers that voluntarily agree to contact them; and who will not be bored to receive your updates regularly.
In short, Constant Contact will help owners of the small, medium, and large businesses to develop email lists based on subscribers permissions. They will then take advantage of the industry’s best deliverability rates and make more sales and money.
Another critical aspect to mention is that Constant Contact has an incredible support team available permanently by phone, online chat, email support, and in-person to help their clients on any questions they may have.
I think you agree as much as I do that excellent customer service is essential whatever your activities. Do not fall into to traps of using free or inexpensive solutions that do not provide a proper customer support service. Source: www.thebalancesmb.com
As for to cost of Constant Contact services, you can refer to the table below to check its different plans.
GetResponse Email Marketing Service enables its users to create a valuable marketing list of prospects, partners, and customers. It will allow you to build trusted relationships with your subscribers and profitable online business.
Its owners claim that the deliverability rate of their company is 99.5% and that it will ensure that your messages reach correctly into inboxes of the recipients.
This company will allow you to create a new contact list or import the existing one, integrate your GetResponse account with other services, set up recurring imports, manage your contact lists and keep your customer information up to date.
You’ll also be able to use social media tools, plan marketing campaigns, manage sales, use the newsletter editor with ready-to-use templates, or even design your template and use the HTML editor.
Another advantage of GetResponse is that it will allow you to use an autoresponder (as do other email marketing service providers) to track your customers and prospects. The autoresponder will allow you to provide them with information, offers, and maintain close relationships.
GetReponse Main Features
GetResponse is a platform that includes a suite of email marketing and online campaigns. It integrates management tools that will help you increase your sales and maximize your profits to become successful online marketers.
This email marketing software will allow you to make unlimited deliveries of your email marketing campaign; and will ensure maximum deliverability. It has more than 50 simple but powerful features.
You can find below some of its features ( the list is not exhaustive).
Winning Email Campaign – You’ll be able to send responsive emails previously designed to increase your subscriber engagement and sales. It is easy to set up marketing campaigns; you do not need to be an email marketing specialist because the whole process will merge to you.
Selling Made Easy – GetResponse is a comprehensive revenue-generating tool that will automate your online sales from the first contact. It will provide you with templates for your email marketing campaigns, landing pages, emails, registration forms, and webinars.
Converting Landing Pages – If you want to attract new customers and generate more sales, landing pages will be beneficial to you because they are very responsive.
GetRespinse will simplify your life, its owners have designed an intuitive drag-and-drop editor that contains more than 150 ready-made templates.
Store and Manage Products In One Location – There is a suite of e-commerce tools that you can use to convert visitors to your store into repeat customers. You can easily create your online store and add the products you want to sell.
Another advantage is that you can integrate different payment methods such as PayPal, Stripe, Square, BlueSnap, or PayU. This will allow you to sell directly from your landing pages and generate more sales.
Some tools will help drive traffic from social media to your landing pages and funnels. All you will need is to create attractive banner ads and promotional videos and start advertising campaigns on social networks like Facebook and Instagram.
Complete Customer Journey – You can automate your marketing campaigns regardless of the size of your online business. You will also be able to follow the behavior of your prospects and customers in real-time, react to completed purchases, abandoned baskets, and many more.
What Is The Cost of GetResponse?
The monthly subscriptions offered by GetResponse will cost $ 15 per month and will allow you to build a list of 1,000 subscribers. You can find all to details on to pricing page.
The owners of this company will offer discounts of 18% if you take an annual subscription or 30% if your subscription is on a 24 months basis.
There are also special prices for registered non-profit organizations. People who have lists of over 100,000 subscribers will ask for customized solutions.
Basic packages include additional add-ins for features such as landing pages, web seminars, and multiple users. The Plus and professional packages include landing pages, webinars, CRM and multi-user features at no additional charge.
Note: If you are in North America, you may not be able to access the purchase or activation of add-ons. You’ll find these features into Plus and Professional packages when upgrading.
ConvertKit is an email marketing provider whose primary mission is to help owners of the small, medium, and large online businesses to create lists of subscribers from which they will sell their products and services.
The owners of this company will teach you how to create attractive forms and automated emails that will increase your conversion rate. You’ll know how to organize your subscribers to maximize their engagement.
If you are a blogger who wants to send personalized text-based emails, this company will offer you advanced email sequences based on both the actions of the site and actions in emails.
It has advanced triggers with excellent list segmentation options and will offer among others the following advantages:
- Possibilities of using advanced segmentation that will allow you to customize your email marketing channels.
- Your text emails will look professional without annoying branding.
- You will be able to create emails for your blog exclusively in text format.
There are many other design features, such as adding your logo or many images. You will find that ConvertKit is an excellent platform for developing a profitable online business. You can find below its main features:
Transparent Visual Automation Editor – ConvertKit’s video automation editor is one of the best email marketing in the industry; it will simplify the editing of every step of your automation work.
Simple Segmentation In Emails – This is a feature that allows the segmentation of individual emails using conditional tags. For example, if you want to create a single email on your list by adding a bonus coupon to your VIP customers, ConvertKit will make it easy for you.
To use this feature, click the custom menu on the editor toolbar and Subscriber Tags menu item. ConvertKit will then insert the appropriate code snippet template into your email.
Automatically return programs to unplug them – At each stage of sending your broadcast emails, a certain percentage of recipients will not open them. The open rate of email marketing would be only 25%.
To increase this rate, ConvertKit has designed an exciting feature that will allow you to resend your emails to people who have not opened them for the first time.
There is a button into the statistics page called Resend to Unopened that you will press to resend your messages. You can also change the subject of your emails if you wish so.
Share your visual automation with others – This feature is similar to ClickFunnel channel sharing concept, it will allow you to share ConvertKit video automation of your account with others.
The ConvertKit pricing plans start at $29 per month, and it offers a 14 day free trial period, it is an excellent choice for bloggers focused on building high converting sales funnels. You can find more details in the figure below.
Benchmark is a company that offers drag-and-drop email templates; it is a complete email marketing software that is easy to use. You will find within this software an email builder features, advanced automation campaigns, survey tools, and pop-up ads that will allow you to create an extensive list of subscribers.
This company will teach you how to add e-mail registration forms and pop-ups that will allow you to build a list of users. As you create your list, you will be able to use triggers and add them to automated messaging workflows such as welcome email series, post-purchase series, abandoned basket e-mails, and many more.
You will also find in Benchmark analytical tools such as topics, content, and delivery times for A / B testing. This email marketing provider has an Inbox Checker that will allow you to preview how your email will look like on all email platforms.
It integrates with more than 300 other services and has connections that include a WordPress plugin as well as registration forms on Facebook, Google Docs, Zendesk, PayPal and many other SaaS platforms to extend your messaging features.
The owners of Benchmark will allow you to open a free account to test it, and its basic subscription will cost you $ 11.89 per month.
How Does Email Marketing Software Work?
Email marketing software is a platform that allows its users to send bulk email messages to their subscriber lists. This will enable them to acquire new customers, improve relationships with them, build loyalty, and make sales.
Email marketing campaigns will help you reach your target audience quickly and easily without spending a big budget on expensive advertising spaces such as Google, Bing, Facebook, and more.
Better marketing software will have the following features:
Automation – This is the ability to send automated email sequences to users who join your mailing list or take action on your website.
Custom Email Templates – They are drag-and-drop email campaigns that eliminate the coding requirements of email marketing. They will allow you to focus only on adding content and images to your emails.
Dynamic Content – These merge tags in your customizable emails for each member of your mailing list.
List Segmentation – As your email list grows, you will need to collect more data such as open rates, interest, purchase history, and many more.
Analytics Dashboard – They are the tools that provide information on open rates, click-through rates, purchases, and many more.
There are also advanced features such as polls, contests, coupons, and events that you can add to your campaigns to maximize your results.
Benefits of Using An Email Marketing Software
Email marketing is one of the best ways to build customer loyalty and generate more sales. People who join your mailing list are those who have shown interest in the products or services you sell. They are ready to receive your offers through this advertising channel.
Studies show that 74% of buyers consider word of mouth as a crucial part of their purchasing decisions, and email will be a natural extension of this process. It has a great ability to collect and share relevant information with your potential customers.
Email marketing comes in third place as the most influential source of information for B2B audiences. It ranks behind personal connections into the workplace and recommendations from industry thought leaders.
Choosing a better email service provider will allow you to send messages on a large scale and build relations with potential customers interested in your business. This will enable you to achieve the best results without incurring an extra budget besides your monthly subscription.
Email marketing services offer the following benefits:
- It is profitable and provides a good return on investment.
- Predesigned email makes it easy to create amazing and mobile-friendly emails.
- Email marketing is a multi-channel online advertising method; it builds customer loyalty and brand awareness.
- It allows its users to reach the right customers at the right time.
- Automated emails such as abandoned carts, welcome emails, and post-purchase emails can be a way to generate substantial revenue with little effort.
Some Email Marketing Best Practices
1. Avoid Use of Email Purchased Lists
Email marketing is an effective advertising method because people who subscribe to your list are those who wish to receive more information about your products and services.
Purchasing email lists will be harmful and will remove that trust. It is not right to spam people’s inboxes with offers that do not interest them.
If you do not follow these rules, you may receive severe penalties. Keap (previously known as Infusionsoft) says that violators of this rule will face a fine of up to $ 16,000 under the CAN-SPAM Act.
The success of your email campaigns will depend on a healthy open rate, and the purchased list will result in meager open rates. Also, spam complaints may put you on the blacklist.
Avoiding the purchase of email lists is also a way to comply with the recent deployment of the General Data Protection Guarantee (GDPR). Also, it is advisable to clean your mailing list at regular intervals so that your contacts are always up to date.
2. Customize the Content With Merge Tags
A personalized email is better than the general one, always customize any data collected from subscribers to your mailing list. You should know that the first and last names are the most popular merge tags that any email marketing specialist should have.
It is also possible to use other items such as the name of the company, the date of the previous visit, the number of open emails, the products purchased, and many more. Be aware that using the merge tags in your initial greeting is a great way to personalize your email better.
3. Use Compelling Subject Lines
Concise and compelling email subject lines create a sense of urgency and encourage recipients to open them without hesitation. It is recommended to use subject lines that have between 30 and 50 characters.
You can also use numbers, symbols, well-thought-out emojis, exciting offers as well as discounts to increase the opening rate of your emails.
4. Use a Series of Welcome Emails for New Subscribers
Email marketing specialists use a series of emails to welcome new subscribers to their list. They use an autoresponder to send emails when new users are registered.
These emails can be programmed to allow your subscribers to receive them the first, third, fifth, or even tenth day from the date of their registration. You can choose the shipping rate that suits you according to your business objectives.
5. Format Your Emails correctly
It is essential that your emails are not long or short, use those with a width between 500 and 600 pixels to allow users to scroll to screen horizontally on their mobile devices quickly.
Also, avoid making your “from” email address a “no-reply” email, like firstname.lastname@example.org. Place your main marketing message and CTA (Call for Action) above the fold to allow your users to recognize it immediately.
Experts in this field recommend that you stick to a maximum of three fonts in your email content and images and ensure that the design matches the look of your brand. Do not forget to put your logo at the top of the email to allow your subscribers to recognize your brand at a glance.
It is the end of this article that has given you a list of top 5 email marketing companies; that you can use to launch your email marketing campaigns successfully.
I hope this post will be beneficial to you and will contribute to your success, whatever the type of activities for which you want to use this advertising method.
It is also important to mention that this list is not exhaustive because the industry contains a lot of email marketing service providers. Those listed here are the most popular and most commonly used.
You can choose one or the other according to your activities and the objectives that you aim. When you find among the list the one that you want to use, you can choose the subscription plan that suits you, depending on the size of your organization and your budget.
Avoid falling into the trap of choosing the free email marketing provider. Not only this kind of software is of limited effectiveness, but also you will not have access to the necessary support to develop your activities online effectively.
Finally, before I leave you, I would like to thank you for taking your precious time to read this article. If you have some comments or questions, you can leave them at the bottom of this page.
It will be a pleasure for me to get back to you as soon as possible.