Today I propose to share with you my experience of more than eleven years in digital marketing. I will make you discover through this Aweber Email Marketing Review, how this leading email list builder company can help you develop a profitable online business, on which you will count for many years to come.
Indeed, several experts in the online marketing industry will tell you that if you do not integrate email marketing into your online marketing strategy, you miss out on a huge opportunity to take your business to an unprecedented level.
Also, you will discover towards the end of this review how you can combine the methods of organic traffic generation by producing high high-quality blog content, the use of podcasting as well as email marketing to build profitable online businesses.
I wish you a pleasant reading and a lot of success, whatever the activities you are doing on the internet through your website or blog.
- Name: Aweber
- Founder: The founder and CEO of Aweber is Tom Kulzer
- Activities: Email marketing platform
- Date of creation: 1998
- Cost: depending on the size of your email list, the basic package cost 19 per month
- Overall Ranking: 94 out of 100
What is Aweber About?
AWeber is an email marketing services provider that was created in 1998 by Tom Kulzer, who is its Chief Executive Officer (CEO). This company is used by more than 100,000 small business customers worldwide currently.
It will help you build a massive list of subscribers to which you will sell the products and services you promote online, and make part or full-time income.
Also, Aweber will help you keep in touch with people who have accepted voluntarily to be on your mailing list.
Indeed, it is possible that you came to this blog page because you received a message from one of my email advertising campaigns. I also use blog content to produce organic traffic to different affiliate programs I am affiliated with.
Whatever the size of your online business size, AWeber will help you set up profitable advertising campaigns, get leads or prospects for the products of your favorite niche you promote online, and make money without any worry.
However, contrary to what some malicious people want you to make you believe, this company does not have a secret of making you wealthy overnight.
You will need to learn the benefits of email marketing and Aweber can help you become successful online.
This company will provide you with the necessary knowledge on how to build relationships with your visitors and convert them into loyal customers.
More than 100,000 people from all parts of the world are using AWeber email marketing services to establish and maintain profitable relationships with their prospects and clients.
No matter the nature or size of your online business, you will learn through this company how to succeed online using email marketing.
The Aweber Features
You will find within the Aweber platform the following key features:
Autoresponders – The Aweber autoresponders will enable you to create and set up a series of follow up emails triggered by time or user actions automatically.
If you are new to email marketing, you need to know that autoresponders are a crucial part of the email online marketing advertising method.
The owners of Aweber say they have Invented one of the best autoresponders that exist today in the email marketing industry.
Also, users of this platform say the Aweber autoresponder is easy to set up and use. The owners will take you the hand and show step by step the process to follow from the beginning to the end.
As an illustration, this tool can send to your subscribers a welcome email immediately after sign up, a promo code two days later, and other follow up emails on a given time according to your wish. This is typically the operating model of autoresponders.
Marketing automation – This feature will help you design a flowchart where your email advertising campaigns will be sent according to user actions such as email opens, site visits, link clicks, purchases made, and many more.
Aweber marketing automation will allow you to utilize some criteria such as clickthroughs actions and the application of tags to determine particular offers. You can then send these offers to a group of targeted prospects or customers at a scheduled moment.
However, users say they would like this functionality to go a bit further, as is the one provided by GetResponse that is more flexible; when it comes to which types of user behavior can trigger mailouts.
The GetResponse auto funnel will enable you to use triggers such as purchase, specific page visits, subscriber ‘score,’ and sales pipeline stage to send messages.
RSS to Email Templates – As is the case for most of its competitors, Aweber will take your website’s RSS feed and turn it in to e-newsletters that you can send out according to the predefined schedule.
Aweber calls this functionality ‘Blog broadcasts,’ it is especially handy for bloggers who want subscribers on their mailing lists to receive e-newsletters about their latest posts automatically. This tool will enable you to power your newsletters from your website quickly.
Responsive Email Designs – Aweber will provide you with responsive email templates that suit the devices used by your audience to open and read your messages. It adapts adequately to smartphones and tablets technology.
Opt-in Processes – This is another flexible Aweber feature; it will enable you to handle all the opt-in process easily. You can use a single opt-in or a double opt-in process according to the objective you want to achieve.
The single opt-in is when a user subscribes immediately after completing a form. As for the double opt-in, subscribers will need to click on a link included in the confirmation email to complete their sign up process.
Split Testing – Also known as A/B testing, Split testing is about sending variants of your e-newsletters to some of your mailing lists. It will enable you to monitor the performance of every message and know the version that is producing the best results.
This tool is not the particularity of Aweber because most email marketing providers integrate it into their platforms. You can create different versions of your email and send them to a sample of your data.
Your email marketing solution will then roll out the best performing version to the rest of your mailing list automatically. Aweber will enable you to send up to three variants of your e-newsletter when split testing.
Reporting – Not only Aweber will enable you to monitor statistics about the opening rate, clickthroughs, and bounces, but it will also provide you with other useful analytics information about the growth of your lists over time, the signup methods, from where people open your email, individual’s activities, and many more.
The Aweber’s reporting feature is more comprehensive compared to the one provided by its main competitors. It will enable you to get an overview of your email marketing campaign performances in one place.
Data Segmentation – Aweber is pretty straightforward when it comes to data segmentation, it will allow you to create segments based on the contents of any field in your database or on activities such as the emails open rate, the number of web pages visited, links clicked, products purchased and many other criteria.
To create the segments, you will need to log in to your Aweber dashboard, go to the subscribers’ section, search for some subscribers, and finally save the search as a segment.
However, Aweber will not allow you to broadcast emails to multiple segments at once. If you wish so, you can pick and mix segments in mailouts regularly.
Third-Party Apps integration – Aweber will provide you with a range of integration with other solutions. You can choose among hundreds of available integration tools, the ones that will allow you to connect Aweber to various types of cloud-based software, web builders, landing pages like Instapage, etc.
The Support and Pricing
Aweber Customer Support
Aweber provides its customers with excellent customer support services; you can contact the support team by phone, email, and live chat. This is a great advantage compared to its key competitors such as MailChimp, Mad Mimi, and others who offer their clients email and or live chat support only.
Also, it is easy to go through to contact support; you will find on the Aweber contact page the phone number and email details. You do not need to trawl knowledge bases or follow any other process beforehand.
It is also important to mention that Aweber won a gold award from the US National Customer Association’s Stevie Awards in 2016 as well as bronze and silver awards in 2017 and 2018, respectively.
As you can see, this shows how this company provides quality services and support to its clients all around the world.
Whatever the level of your knowledge in the email marketing industry, Aweber will enable you to become successful online using email marketing and will support you all along the journey.
The phone support team is available from 8 am- 8 pm EST from Monday to Friday; while the email and live chat support are available 24/7
Aweber Pricing Plans
As a small, middle, or big online business owner, Aweber will provide you with email marketing solutions that suit your needs.
Its different packages plans include a lot of features, among which the email creation tools, autoresponders, simple automation, unlimited emails, sign up forms, industry-grade deliverability, and many more.
Another advantage is that this company will provide you with 30 days to try its products and services, and determine whether they fit your needs in terms of email advertising campaigns or not.
If at the end of this period you are satisfied and want to continue using this platforms’ services, you will need to upgrade your account to one of the following packages plans:
- Up to 500 subscribers for $19 paid monthly.
- From 501 to 2,500 subscribers, you will pay $ 29 per month.
- From 2,501 to 5,000 subscribers, the monthly cost is $49.
- From 5,001 to10,000 subscribers, you will pay $69 every month.
- From 10,001to 25,000 subscribers, you will pay $ 149 monthly.
- If your list is over 25,001 subscribers, you will need to get in contact with the Aweber owners to discuss the quote.
The Aweber Pros and Cons
- The platform is users friendly.
- Aweber integrates a broad range of templates compared to the one offered by its competitors.
- Support options are extensive than the one provided by many other email marketing providers.
- The costs are reasonable, this company’s products and services are among the cheapest in the industry.
- Aweber will enable you to use a single or double opt-in subscription process.
- It will enable you to import a wide range of file types as well adding the email addresses to autoresponders.
- Aweber integrates neatly with a wide range of third party tools and apps.
- All email templates are responsive, and the reporting features are great.
- Many more.
- Some users say that there are templates that look a bit dated, but I was not able to verify this.
- When sending e-newsletters, you can not include or exclude multiple segments at once, but it is not a significant issue.
The Final Thoughts
It is the end of the Aweber Email Marketing Review that tried to provide you with as many details as possible about this email marketing services provider.
I hope you will find this article useful and that will help you to make a thoughtful decision, when choosing which email marketing company to use.
Also, it could be that you want to know other methods of advertising your online businesses or how to choose profitable affiliate products and promote them to make money online.
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I advise you to open your account today and start training that will help you to change your current financial situation and that of your family forever.
Finally, before I leave you, I would like to thank you for taking the time to read this article. If you have some questions or comments, you can leave them at the bottom of this page. It will be a pleasure for me to get back to you as soon as possible.