In this article about GetResponse Email Marketing Software, I will show you the importance of integrating email campaigns into your strategy of promoting the products and services of your favorite niche.
Indeed, statistics show that more than 34% of the world’s population uses email as a means of communicating. This represents a considerable potential of the people you can reach and try to earn all or part of your income online.
According to the Radicati Group, internet users send 196 billion emails a day, 56% of which are professional e-mails.
As you can see, email marketing to communicate not only with people in everyday life; but also as a way to generate leads and sales.
You will find in this article the benefits that GetResponse as one of the most appreciated email marketing software can bring you. I wish you a pleasant reading and a lot of success.
What Is A GetResponse Autoresponder?
Available data shows that GetResponse is one of the best email marketing platforms that help interested people create a valuable list of subscribers, generate leads and buyers to products and services they sell online.
This software will help you develop and maintain excellent relationships with your prospects and clients. It is a way to build a responsive and profitable customer base.
The GetResponse’s deliverability rate would be 99.5%; its owners say they make sure your messages reach their recipients on time.
Apart from creating a new contact list of subscribers and manage your contact database, you can also import an existing contact list into your GetResponse account quickly.
This software will enable you to grow and update your list, create landing pages, forms, and surveys. You can also use social media tools if you want to tap into the list-building power of social referrals.
The GetResponse autoresponders will enable you to follow up automatically with customers. There is also an Autofunnel that you can use to sell more products, manage, and develop online sales.
According to the owners of this company, the GetResponse Autofunnel tool will help you promote and sell any products and services online. It is essential for your email marketing strategy as it helps find new prospects; that become buyers eventually.
It is also worthy of mentioning that GetResponse allows clients to receive messages based on their actions; you can even use it to reward customers’ engagement.
The CRM will enable you to create and manage sales processes. You can decide the category of customers that present a deal opportunity and add them to your pipeline.
GetResponse Email Marketing Features
Marketing Automation – This company will provide you with marketing automation feature tools to build scalable workflows.
You can use autoresponders to create relevant messages with personalized one-to-one responses. The advanced segmentation tools will enable you to divide your contact list into subgroups and tailor emails.
Landing Page Builder – The GetResponse landing page builder will enable you to create responsive landing pages and web forms. You can use this tool to build web pages for sales, webinars, opt-ins, about-me as well as downloads.
Reporting Tools – You will find in your dashboard reporting the tools that will provide you various reports about your email marketing campaigns.
You can use the email analytics to get details about line and bar graphs for clicks, opens, complaints, unsubscribes, and bounces. For every report, you will know subscribers that have performed specific actions.
Webinar Integration – GetRespnse integrates a webinar platform that will enable you to host product announcements, demos, and training sessions.
This tool includes presentation sharing, polls, desktop sharing, chat moderation, attendee management, as well as VOIP capabilities.
Autoresponder – GetResponse integrates an autoresponder that automatically sends out messages based on specific aspects. You can use it to send out messages on a particular date or broadcast special promotional offers on special occasions.
There is a detailed guide that will teach you how to use the GetResponse autoresponder to increase subscriber’s engagement.
A/B Split Testing – GetResponse will enable you to do some tests before sending the most effective messages to your subscribers.
The A/B split tests will let you try out different newsletters, email content, subject line variants, time of sending, and many more.
Forms Builder – GetResponse has a friendly forms builder with drag-and-drop elements. This tool will allow you to create sign-up forms for Facebook and websites.
Contact Management – To help you manage your list of subscribers, the owners of GetResponse have developed an excellent email marketing platform that includes reliable list management functions.
Advanced Segmentation – This tool will allow for segmenting your contact list into subgroups and building targeted email marketing campaigns; designed for relevant engagement and conversion. You can even import your existing contacts from other apps.
Create Customer Fields – The contacts section will enable you to add custom fields to your contact list and carry out searches. It is also possible to blacklist the email addresses of contacts you do not want to send email campaigns.
Testing Tool – This tool will let you preview the way your email messages will look on different mobile, desktop devices, and different customers’ programs. You can also run a spam check scan before sending a message.
The GetResponse Pricing
You can open a free account and get 30 days to try the GetResponse services; the free membership will allow you to build a list of 250 subscribers. At the end of this period, you will upgrade your account by one of the paid premium plans.
The cost of the paid plans increases according to the size of your list. You can choose to pay every month or make an upfront payment for one or two years. The last payment method will entitle you to an 18 or 30 percent discount.
However, be aware that the annual and biannual payments do not provide a refund for canceled accounts. They are suitable for people who plan to stay with this company for an extended period.
Every package has its advantages as detailed hereafter.
- Basic plan – It will cost you $15 per month; you can send an unlimited number of emails and build a list of up to 1,000 subscribers.
- Plus Package – The cost of this plan is $49 per month.
- The professional package whose cost is $99 per month.
There is also the Enterprise plan whose pricing depends on requirements and list size. If you are interested, you can contact the company owners to schedule a demo, outline your needs, and discuss pricing.
GetResponse Customer Service
The owners of GetResponse provide a range of support to their clients, including:
Support by live chat, phone calls, and email ticket – Once you become a customer, you will get access to the support by phone available on weekdays from 9 am to 5 pm EST. You can also access the support team by live chat and email support at any time of day and night, 24/7.
Learning Center – This company has a learning center with plenty of helpful resources, including video tutorials, FAQs on various subjects related to email marketing, downloadable whitepapers, manuals, and many more.
Live Webinars – The GetResponse owners organize weekly live webinars to educate users of their platform on various subjects such as the use of an autoresponder, email marketing, and many other topics.
Social Media – The GetResponse support team, sometimes uses Facebook to respond to user’s comments and answer their questions.
Blog – GetResponse publishes every week’s blog posts on its official website to share tips and discuss trending topics in the email-marketing scene.
If you want to keep up with the latest trends in the email marketing industry, the GetResponse blog is an essential resource to consider.
GetResponse Pros and Cons
You will get 30 days to try the company’s services and decide whether they satisfy you or not. This free membership will provide you with the following advantages:
- You can create a list of 250 subscribers.
- It will enable you to import contacts from third-party address books.
- You can define the email sending limits.
- It will provide you with an easy-to-use tracking tool that integrates Google Analytics.
- There is a database that includes plenty of resources to help you learn more about email marketing.
- Possibility to create landing pages to escalate your email marketing campaigns.
- The money-back-guarantee does not cover the annual and bi-annual payment plans.
- You will incur additional costs to use the landing pages builder, but it is not a requirement to sign up for the autoresponder packages.
The Final Thoughts
It is the end of this review about the GetResponse Email Marketing Software. I hope you will find it helpful in your effort to build sustainable businesses online.
As we have seen, GetResponse will provide you with excellent features; that will enable you to build an extensive list of subscribers. Most of these prospects will become buyers of the products and services you sell online.
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Before I leave you, I would like to thank you for taking the time to read this article. If you have some questions or comments, you can leave them at the bottom of this page. It will be a pleasure for me to get back to you as soon as possible.