In this article, I propose to share with you my eleven years of experience in the affiliate marketing industry. I will show you how to increase the website speed with SiteGround.
Indeed, the speed plays a crucial role in the performance of your site; it is an aspect that you must take into consideration and make sure it is perfectly in order.
That is the reason you need to make an optimal choice regarding your website hosting service provider; you must first check and ensure the benefits the company will bring you in terms of speed, loading time, support and general performance of your website.
It is to help you in this task which is not as simple as some people think; that I have prepared this article, I will show you how to optimize your website for better performance and shorter loading time.
I advise you to take the time to read this article from beginning to end; it contains a large amount of information that will be useful to you in the activities you carry out through your site or blog. I wish you a pleasant reading.
Why Is Website Speed Important?
Two factors that are the SEO and the user experience explain why the website speed is an important aspect to consider. I think you’ll agree with me that no one will be happy to come across a site where you have to wait a long time for the page to load.
As the owner of a website, you must ensure that your visitors stay on your site as long as possible. In general, they do not have much time and want to access the information they need as quickly as possible.
In terms of SEO, the speed of a website is crucial for its ranking in major search engines such as Google, Bing, and Yahoo.
You must pay close attention to this aspect because it will allow the different content of your site to rank in the first pages of these search engines.
The performance of your website is a determining factor in how search engines perceive your site. According to Google, its algorithm always takes into account the speed of your site to determine the ranking of a website.
In a nutshell, two variables that are the time to the first byte (TTFB) and the loading time of the page will come into play. You must do everything to improve both aspects to meet the requirements of search engines in terms of ranking.
You can find below the steps to optimize your website performance.
Carefully choose a hosting company such as SiteGround
SiteGround is a hosting company officially recommended by WordPress.org. It is one of the best hosting companies currently on the market. This company has an SSD storage that makes it faster than most other hosting companies that use hard drives for their storage.
It has different servers located in the USA (Chicago and Iowa), Netherlands (Amsterdam and Eemshaven), and Singapore (Asia). Josep from websitetooltester compares SiteGround hosting services to its competitors and says it offers the best uptime and loading time.
Also, Salman Aslam from Omnicore Agency has compared SiteGround with Inmoton Hosting and concluded that the first was winning, as you can see in the below image.
These are just two examples, but there are also many other online comparisons between Siteground and its competitors, which make it a winner in most cases.
This company always comes in first place in terms of performance and offers several hosting plans among which you can choose according to your financial possibilities.
It has three shared hosting plans that are the StartUp, GrowBig, and GoGeeks. The first is appropriate for new sites that do not yet have sufficient authority and that have less than 10,000 visits per month. It will cost you 3.95 euros per month payable on an annual basis.
The second is the GrowBig plan which has rich features such as native caching with SuperCacher as well as the transfer possibilities of your site.
It is suitable for authority sites that receive up to 25,000 visits per month. It will cost you 5.95 Euros per month billed in a single annual installment.
As your site grows and gets more than 100,000 monthly visits, you can upgrade the GoGeek subscription, which is a hosting solution that has several functionalities compared to the first two. Its monthly cost is 11.95 euros per month billed in one annual installment.
Use the latest PHP
All hosting companies do not follow the evolution of technology to use the latest version of PHP while this one changes quickly. Some studies have shown that more than 20% of WordPress sites run under PHP 7, which is out of date.
It’s a little sad because older versions become slower and less secure. If all the hosting providers could adapt to the technological evolution in the matter, all the sites PHP would be regularly updated to use the most recent version.
The advantage of SiteGround com is that it automatically updates the sites that it hosts to the latest version of PHP. This is one more reason that will motivate you to choose this company as the host of your websites.
Optimize Images On Your Website
This is particularly important for bloggers and site owners who accompany their content with lots of images to better express their ideas. It is essential to optimize your images to prevent them from being a source of slow loading time of your sites.
To help you in this task, you will find many free and premium plug-ins which have the function of optimizing the images of your site. The best idea is to start the optimization process before downloading your site images in your WordPress dashboard.
For example, you can use the Wealthy Affiliate platform that optimizes your images when you insert them into your content before publishing them. This platform offers functionalities that compress your images to make them smaller.
Wealthy Affiliate also offers its members an image compression plugin named Ewww image optimizer. This tool will increase your page speeds and from that will result in better search engine rankings and improve conversion rates, signup, and sales.
Ewww image optimizer will also save you storage space and bandwidth. This plugin can optimize all the images that you have already uploaded on your website? It can even convert them to the best file format, and it is possible to choose pixel perfect compression or high compression options that are visually lossless.
If you use SiteGround as your hosting provider, optimized images will be served through its CDN to improve the loading time of your pages further.
Enable Cloudflare CDN
Except for the Start-Up Plan, other SiteGround plans include a Cloudflare CDN which is a content distribution network. Given that cached copies of your content are served worldwide from a variety of servers, the CDN will ensure the fast delivery of your content by reducing your site loading time.
In addition to this function, the CDN will also improve the security of your site. It is such a vital function that you have to make sure your hosting service provider provides it. You can always ask them the question about this if you are not sure.
To enable Cloudflare on SiteGround, go to cPanel, locate and click on Cloudflare and follow the process from start to end.
Use An Adequate Cache Plugin And Optimize The Other Performance Aspects
Www SiteGround com includes its free plugin named SG Optimizer, which will improve the speed of processing pages of your site. However, you can use another paid plugin such as WP Rocket which is easy to use; and offers several features in terms of increasing the performance of websites.
WP Rocket integrates many optimization settings and runs in the background, making its installation super easy.
It will give you a lot of crucial optimization factors such as the activation of gzip compression as well as the use of browser caching.
If you opt for its use, you must first buy, download and install it. However, many people prefer to use SG Optimizer from SiteGround because it is free and easily accommodates all the features offered by this web hosting provider.
How To Choose A Web Hosting Provider?
When you start a Website project, choosing a web hosting service provider should be your priority because you need a place to host your site before you start it.
The basic elements to consider are the space where the files of your website will be stored, the bandwidth on your site as well as the tool for downloading the content on this space.
In addition to these basic features, many web hosting companies will offer additional services such as email, domain name registration, site creation tools, technical support, and many more.
You can find below the steps to follow to determine the best web hosting provider.
Check the characteristics
Although you have no hosting experience, you need to do whatever it takes to find a host that offers the maximum functionality you need.
To simplify the process, you should avoid worrying about space and traffic quotas even though these are two main parameters of each account. Most hosting companies set unlimited quotas and can give you enough space that you need.
As a beginner, you should focus on domain-related aspects, website creation, account management tools as well as email.
- Free Domain Registration – You must ask your provider if he offers a free domain registration service as is often the case. Ideally, the domain and hosting must be managed by the same provider to avoid conflict between the two. Be sure you make an optimal choice; there is no reason to incur additional charges in the purchase of a domain while it can be included in the hosting package.
- Website Creation Tools – If you do not know how to create your website, many hosts will offer free tools to do so as part of their subscription plan. If you have a particular preference, make sure your host will provide you with it.
- Easy-to-use control panel – The control panel is where you will perform essential activities such as managing your hosting account, uploading files to the server, installing and backing up software, and many more. You need to choose an easy and intuitive control panel to avoid wasting time learning how it works.
- Email functionality – It is essential to have email addresses on your own domain, it can be, for example, email@example.com. Make sure your hosting provider supports POP3, SMTP (and IMAP), and protocols for webmail features that will help you send and receive emails.
- E-Commerce Features – If you have a project to set up an e-commerce website, make sure you have an SSL certificate and a shopping cart because these are the facilities that can be expensive.
The technical assistance that your hosting company will bring you is a crucial aspect to consider before choosing it. You may have some questions when you start working on your website.
For example, you will need to know how to download files, how to create an email account, and many other aspects that will be new to you as a beginner.
Choose a web host who can provide technical support 24 hours a day, seven days a week, because you will often need answers as soon as possible, or even immediately to get you going. Also, check if the support team of technically competent.
You will find that the most effective customer support companies use ticketing systems, in which customers provide the technical details of their questions to help them respond quickly.
Check guest reviews
After selecting several hosting companies based on their functionalities and technical support services, you will need to read customer reviews to be aware of their backgrounds.
You can find a lot of information about this subject in search engines like Google and Yahoo. You can also consult the specialized hosting directories.
These sources will give you information about the reliable provider. Make a balance between negative and positive reviews, and ensure that good reviews are authentic and up to date. You can consult reviews on places like BestHostsDirectory and Webhostingstuff.
This is the end of this article which describes you how to increase a website speed with SiteGround biz and the process of choosing the best web hosting service provider. I hope you will find it useful and I thank you for taking the time to read it.
If you have some questions or comments, you can leave them at the bottom of this page. It will be a pleasure for me to get back to you as soon as possible.