Given that more and more people are currently turning to the internet to try to earn all or part of their income, I am going to show you in this article how to start a podcast business and tips to monetize a podcast.
You will discover the basic equipment you need to start your podcasting activities. This will save you from spending a lot of money on equipment, contrary to what some people want you to believe.
This article will also show you the useful software to edit your episodes, the best podcast hosting companies to use, and it will end with some tips to monetize your podcasts.
I hope it will allow you to know better the podcasting industry that is expected to generate $ 1 trillion in annual revenue by 2021.
Many successful online marketers combine the podcast industry with affiliate marketing; to earn an excellent full-time online monthly income. I advise you to do the same.
I hope you will enjoy this article, and I advise you to take the time to read it in full. You will discover the best ways of making money online. I wish you a lot of success.
1. Steps To Start A Podcast
Purchase Your Podcasting Material
The main equipment you need to start your podcasting operations is a microphone. Many people recommend buying the Blue Yeti USB microphone.
However, considering that it is a condenser based. It will capture a lot of room noise, especially the loud noises you will make when recording.
You can find below the other improved microphone options; their prices vary according to their performance; it will be up to you to choose the one that fits your budget.
- Samson Technologies Q2U, which costs dollars – This is a dynamic microphone that you can connect to your computer using an XLR cable or USB.
- Audio-Technica ATR2100-USB sold for $ 65 – This is another dynamic microphone that has XLR and USB inputs.
- Shure SM7B priced at $ 399 – It is more expensive than the previous two, but is among the best podcast microphones designed for professionals.
- Heil PR 40 sold for $ 399 – This classic microphone is also among the best; it has a USB interface.
Most of these microphones have two or more inputs, which will allow you to record multiple microphones on your work computer at the same time.
Record and Edit Your Podcasts
Once you have acquired a microphone and set it up on your computer, you will need audio editing software to start recording and editing your episodes.
You can find below the best podcasting editing software:
- Garageband – This is free software that can be used on Mac; it will allow you to start recording or modifying your podcasts.
- Audacity – This is another free software, you can use it on your PC to record or edit your episodes.
- ScreenFlow sold at $ 99 – This is excellent video editing software, but you can also use it to make video recordings.
Publish Your Podcasts
After creating one or more audio files, it will be time to download them to a hosting provider to start generating your podcast feed.
There are several podcast hosting platforms to use; you can read this article to discover the most used in the industry. You will also find in this article a section dedicated to the best podcast hosting companies.
You must choose a hosting provider that will provide you with a valid RSS feed for your podcast.
Once you have downloaded your podcasts to a hosting provider, you will be able to send this RSS feed to different podcast players such as iTunes, Apple Podcasts, Spotify, or Google Podcasts.
This will allow people around the world to find your shows and play them.
The most popular podcast listening apps are:
- Apple Podcasts (iTunes) – Several podcast directories use the Apple directory as the master copy. It means that if your show is running on Apple Podcasts, it will automatically appear in most other directories.
- Spotify – This platform has grown rapidly and has also established itself as a major player in the podcast industry. It will re-host your audio files and display the notes on its servers.
- Google Podcasts – This player belongs to Google that has integrated it on Android. To submit your shows, you will need a website with a “link element” that will point to your RSS feed.
- Google Play – This is another application that belongs to Google; it was specifically designed for streaming music podcasts.
- Stitcher – Previously, Stitcher was a popular reader, but it is not as important as it was. It will re-host your audio files as does Spotify, but some people do not like that.
Promote Your Podcast
The previous steps will allow you to lay the solid foundation as a professional podcaster. You will already have bought the necessary material, produced and downloaded your first episodes, and submitted your feed to different players.
The next step will be to find the listeners of your podcast; wherever they are in the world. It means that you will need to master effective advertising methods.
You can use different ways, but the most effective ones are to generate organic traffic in the main search engines such as Google, Bing, and Yahoo.
You can also use other means of promotion such as email marketing, social networks; the recommendations of friends, and many more.
2. How To Promote Your Podcast?
You can use several techniques to market your podcasts; we will also see later in this article how you can monetize them and earn a significant income.
Anticipate the launch of your podcasts – It is about creating a web page for your upcoming shows and getting people to sign up on a waiting list. You can send them teasers and samples, which will create a dynamic on the official launch day.
Learn how to use keywords – When people search online for the best podcasts on a particular subject such as fishing, they use keywords in the search engines related to the “fishing podcast.”
In other words, using the appropriate keywords for your niche will give you more chances to be found by people interested in your podcast.
Use email marketing – This is another advertising means that will allow you to reach the audience interested in your different episodes.
However, you will first need to build an extensive list of subscribers to which you will regularly send emails about your new episodes. For this, you will need to use an email marketing provider such as Aweber or Get Response.
Cross Promotion on Similar Podcasts – This is about finding influential episodes that have an audience similar to yours, you will then contact their owners to ask them if you can establish a cross-promotion partnership.
It means that you can mutually promote your episodes, they will post their podcasts in your feed, and you will do the same in theirs.
Become part of the community of your potential audience – It is about joining social media and discussion groups and try to build your reputation. You can then create links to your specific shows; as long as they are related to the topic of conversation.
Video teaser creation – You can create a video teaser for your last episode using Headliner and publish it on different social networks.
Mailing – It is about sending stickers to your fans, postcards, or old-fashioned letters. They can then talk to their friends and parents and spread your episodes quickly.
Participate in different events – You can go to shows, conferences, and meetings concerning your audience. People could ask what you are doing, and it will be the perfect time to talk to them about your podcasts.
3. What Is The Best Podcast Hosting Site
Many people in the podcasting industry claim that they will provide you with quality hosting services; I advise you to take the necessary time to review some of them and determine whether their claims are real.
Since the work can be tedious, I chose to present in this article the five best podcast hosting services providers; as listed below.
Buzzsprout is one of the best platforms for publishing podcasts online. It will provide you secure and reliable hosting with full iTunes support through HTML5 players.
You will also have statistics reports on people who have watched or downloaded your episodes worldwide. Buzzsprout has everything you need to publish and promote your episodes effectively.
The Buzzsprout WordPress podcasting plugin will take care of the retrieval of your podcasts from the URL of your feed. It will also allow you to integrate podcasts into your page; you can even publish them on the fly.
You can easily install the Buzzsprout plugin in your WordPress dashboard. It adapts all self-hosted accounts on this content management system.
Buzzsprout will give you the following benefits:
Dedicated secure hosting – Whatever your experience with podcasting, Buzzsprout will provide you with all the tools you need to become a successful podcaster.
It will provide fantastic download speeds, audios optimizations; as well as marking and statistics related to your broadcasts.
iTunes Support – Buzzsprout will walk you through the process of submitting your podcast feed to iTunes. You will also learn how to publish them in many other largest podcast catalog in the world.
Migrating your Podcasts – If you want to migrate to a new host of your podcasts, Buzzsprout will provide you with a tool that will make your task easier. You will have to put the URL of your feed in Buzzsprout so that it takes care of the rest.
FeedBurner – This company will also allow you to control your RSS feed. It will provide you with a feed that you can run via FeedBurner.
HTML5 Players and Flash Audio – You will have the freedom to choose from three HTML5 and Flash audio players, the one you want to integrate into your wordpress site. With each new publication, all players will automatically update.
Play Count Statistics – You will be able to easily track the growth of your shows because Buzzsprout will provide you with statistics related to podcast plays over time, all-time plays, and play count trends.
You can open your free account today and get two hours of content and hosts your files for 90 days. This company will also provide you with a 20 $ free amazon gift card.
Podbean is a company that will offer you quality podcast hosting services. It will provide you with all the tools you need to create, publish, and monetize your episodes without a lot of challenges.
Its owners have done a great job of designing a user-friendly interface that integrates publishing, management, syndication, and analytics tools.
You will have the freedom of publishing, managing, and promoting your podcasts in an environment similar to that of a blog. Podbean’s interface is so easy to use that you will not need prior technical knowledge.
The Podbean podcast app is top-rated for iOS and Android, but you can also use it to play your podcasts via Amazon Alexa and other similar platforms.
It is an excellent option that will allow your audience to enjoy your episodes, no matter where they are in the world.
You can open a free account today and get limited storage space to try Podbean’s products; you will upgrade your account later if you are satisfied with its services.
This company offers its customers affordable hosting packages that include unlimited bandwidth and storage.
You will also get a customizable podcast site, a feed for iTunes, Google Play, and other platforms of these kinds, and you can integrate your episodes into your WordPress website.
Another benefit is that you can measure the success of your podcasts with the improved Podbean stats. You will also get integrated monetization tools for podcasters.
These tools include a sponsorship program to manage your monthly revenue from fans and advertisers. You can also sell premium podcast content (episodes or subscriptions) and make money without any worries.
If you are a company, there is a tool called “Podbean’s podcasting enterprise” that will provide you with personalized communication solutions.
You will have private podcasting with an SSO connection option; that you can use for internal messaging.
Transistor Podcast is a platform for analyzing and hosting podcasts; whose owners have extensive experience in the industry.
They provide podcast hosting services to some large companies such as Cards Against Humanity and Honeybadger.
It is specially designed for people who want to take advantage of the podcasting industry’s products to develop their businesses efficiently.
You will find podcast hosting packages tailored to your needs, and you will be able to organize as many shows as you want, manage your team members, and get statistics about your different podcasts.
Another advantage is that you can navigate within your dashboard without interrupting the episode that is being broadcast.
Transistor will provide you with hosting packages that start at $19 per month for 10,000 monthly downloads.
You can open a free account today and try all its services free for two weeks. If you find that they satisfy you, you can upgrade your account after this period.
Smart Podcast Player
This is a podcasting company that was created by Pat Flynn and Matthew Gartland of Winning Edits. They wanted to put their experiences in the podcasting industry; at the disposal of people like you and me.
Smart Podcast Player is rich in features; it will allow you to publish and display on your WordPress blog your episodes, multimedia tracks as well as other types of audio files.
This platform has a feature that will allow your readers to switch between new and old episodes easily. This is important because it will enable everyone to search and find their favorite episodes.
Smart Podcast Player is an essential tool for podcasters who want to develop an extensive mailing list, get more actions, and increase the value of their brands.
Podcast Websites is another platform that offers a lot of benefits to its users. It integrates a WordPress website, web hosting, unlimited podcast hosting, domain name, email address and many other essential features
This platform will allow you to easily create your mailing list and connect to many email service providers. You can also join their academy and access a valuable learning library.
Its owners promise to put at your disposal everything you need to become professional podcasters.
If you open your account today and use the HOSTME coupon code, you will get $10 off per month for life.
4. Tips On How To Monetize A Podcast
Podcasting requires a lot of effort; you must find ways to monetize your episodes if you want to stay focused in this industry for a long time.
However, before aggressively monetizing your podcasts, you must first take the time to create a good number of them, at least plan to publish ten or twelve episodes.
You will find in the following sections several strategies that you can use to monetize your podcasts; there are direct and indirect methods.
Sell Sponsorship Ads
This is the most common and easiest way to monetize your podcasts; you will not need to create or sell any product or service. All you need to do is agree with a sponsor.
You will probably have already heard a podcaster who starts his show with words such as “this episode is presented to you by “the name of the company.”
These companies will pay you to promote them. Your revenues will vary depending on how many people listen to your shows, and they will increase as your audience grows.
Some people will tell you that this is an easy way to make money, but it is not always the case. You must have enough audience to earn a significant income
You can find sponsorship offers at places such as Ad Media, Midroll, AdCast, Adoption Media, and True Native Media.
These are the brokers that will serve as intermediaries between you and the company that wants to promote their products or services; through your podcasts.
These brokers will retain some percentage of your income. If you want to keep all the revenue generated by the sponsorship, you will have to contact the companies directly to set up your sponsorship offers.
Also, some companies have open affiliate programs that you can take advantage of. You will not be forced to negotiate agreements or obtain approvals. You just have to register and indicate how you want to receive your payments.
For example, you can open an account at Audible, get your affiliate links, and start promoting them in your podcasts and YouTube channels. You will get $ 15 each time your referral subscribes to its service.
Sell Premium Episodes
Since most of your listeners will listen to your podcasts regularly, some of them may subscribe to premium versions of your content. All you need to do is create special records available only for purchase.
For example, you can sell questions and answers with your special guests, advanced access to episodes that will be free one day, ad-free episodes, or live podcasts.
You can draw inspiration from a company like Daily Wire that has adopted a unique approach to premium content. Subscribers can pay $ 10 a month and access video versions of their podcast episodes.
You can invite someone to your show, record a 30-minute discussion, and then add another 10 minutes to sell other offers.
Do not forget to make sure that the extra 10 minutes include an enticing offer; that people will not want to miss.
Also, make sure your free stuff always has an added value for your audience. Avoid having your listeners believe that you have something to hide them in the paid content, or make them bored.
Sell Reused Content
The best way to create salable content is to reassign already created items. It is a process that will reduce the time you spend creating new content.
You can take some of your best podcast episodes that cover similar topics, transcribe them yourself or hire someone on Fiverr to do it for you.
Once the work is done, you will edit the transcripts by adding more value where you deem necessary; without investing too much time.
If you find that this strategy of monetizing a podcast appeals to your listeners, you will invest a little money to pay a professional in terms of design on places such as 99Designs.
You can even put your content in a format that suits Amazon and sell it on this platform. It is more efficient to sell something on Amazon than on your website because Amazon has a huge audience.
Syndicate Your Emissions on YouTube
Another easy way to make money with your episodes is to publish them on YouTube as videos. The process is quick and easy; you can do it yourself or delegate this job to a member of your team.
Once you enable monetization in your account settings, Google will take care of managing your ads and distributing your money.
Avoid doing a lot of video editing; add images to your episode recordings. Also, take the time to learn YouTube SEO; this will allow you to make your videos visible to users.
Sales of Physical Products
The current technology development means that people do not need necessarily to hold the physical inventories of products they want to sell online, you can have your e-commerce store without much investment.
Once you have set up your online store, you will be able to sell any product from your favorite niche.
You can use a platform such as Teespring to design or create products; that will only be printed when there is a customer ready to buy them.
Oberlo is another online sales platform from which you can create a dropshipping store. If you want to get into these kinds of activities, first try the print-on-demand services.
They will save you from buying an inventory pallet because if you have a stock, you run the risk of not finding customers to buy your products and make losses.
Sell Affiliate Products
This is a method of selling products owned by other people to earn commissions on sales generated.
For example, you can join an affiliate marketing training platform such as Wealthy Affiliate, create a podcast about it, and include your affiliate links to start promoting this affiliate marketing learning platform.
You will receive recurring commissions of 50%; depending on whether each of your referrals renews its monthly or annual subscription.
Another way to promote affiliate products is to invite the product owner to come and promote them on your podcasts.
This method can be advantageous because the owners know better their products than anyone. They know how to sell them than you.
However, you will still need special URLs to track sales generated from your episodes. You can use an example such as yourdomain.com/product-name to create these links.
It is advisable to configure URLs with redirects so that you can see the exact number of people who followed them.
Do not forget to disclose any affiliation relationship with your affiliate partners. It will reassure your listeners, and they will know that you are not deceiving them; or trying to hide something else.
Sell Access to a Membership Site
Membership sites are intelligent information products. Their owners organize them as classes that people can learn in the classroom.
This can be a great way to monetize your podcasts, especially if you have the teaching skills in given subjects.
You will first need to identify the needs of your listeners in given disciplines and design an appropriate curriculum that you will teach them using your episodes as teaching material
Your membership site could also incorporate a community experience by creating a forum or discussion group on Facebook.
Members will engage in discussions with each other and discuss issues of common interest. You will only intervene as a moderator.
You can use your web with a tool such as MemberPresssite to create a membership course. It is even possible to host your courses on a third-party platform such as Skillshare.
Sell Consulting or Coaching Services
As a professional podcaster, you will have authority in your niche, and you will become someone respected by the public around the world.
Once you have established such authority, you will be able to start monetizing your podcasts; by providing services related to topics of interest to your audience.
Your episodes will also help your readers find solutions to the problems they feel or want to solve.
For example, if you are good at productivity and well-being, you will design one or more related podcasts and offer coaching services. People that need such services will pay you a certain amount of dollars.
It is not a difficult task, as you may think. You will need to create a landing page on your website with a form or widget, and invite people to sign up for your coaching session.
As you can see; there are several ways to monetize your podcasts; all you will need is to choose the most appropriate method among those I have presented to you in this article. However, there are dozens of others.
You can also combine many techniques rather than resigning yourself to one method. This will allow you to achieve better results.
5. My Final Thought
It the end of this article that presented to you in detail how to start a podcast business and tips to monetize a podcast. I honestly hope it will be useful to you. You can use what is described in this post and try to make a living online.
Also, it could be that some of you want to know how many successful affiliate marketers (like me) make a full-time income online.
If so, I advise you to take the time to learn affiliate marketing from a reliable source such as Wealthy Affiliate. This industry contains a lot of opportunities to make money online, provided that you know how to take advantage of it.
The good thing is that Wealthy Affiliate will provide you with all you need to become successful affiliate marketers.
The company integrates into a single platform the creation of your website, the domain, the hosting, the training, the tools, the support, the personal help, the live classes, the community, a database of affiliate programs, and many more.
It is a comprehensive platform to learn the affiliate marketing industry from scratch to the advanced level.
You can open your free account today if you want to start training that will help you to change your current financial situation and that of your family forever.
Finally, before I leave you, I would like to thank you for taking the time to read this article. If you have some comments or questions, I advise you to leave them at the bottom of this page.
It will be a pleasure for me to get back to you as soon as possible.