This article will try to answer the question of what is the best SEO software tool and show you how SEMrush is a complete digital marketing research tool. This software will help you to understand various aspects of search engine optimization (SEO) and achieve success in your online marketing activities.
Once you choose to use SEMrush and take benefits of all its features, it will ensure that you achieve whatever results you want, when it comes to improving your ranking in the Seach Engine Results Page (SERP).
People that want to succeed in the digital marketing industry should learn about SEMRush; having this tool is like owning the sofa mole in your competitor’s marketing department.
The SEMrush toolbar will provide you with all the data, results, and information you need to succeed in the SEO industry. It will also show you how to build winning strategies over your competitors.
- Name: SEMrush
- Date of creation and founder: Created in 2008 by Oleg Shchegolev and Dmitry Melnikov
- Headquarters: Boston in the USA
- Website; SEMrush.com
- Activities: SEO tool for online advertising and information technology.
- Overall ranking: 98 out of 100
What Is SEMrush About?
SEMrush is an SEO tool that will enable you to do keyword research, find your competitors’ keywords, run SEO audits for your website, collect benchmark data, identify your organic search competitors, search backlink opportunities, give you SEO ideas, and many more benefits.
This SEO tool is well known and highly trusted in the digital marketing industry. It will provide you with a fantastic overview of critical areas on your website.
Experts in the digital marketing industry say SEMrush is suitable for people who want to take their websites to the next level.
It is also suitable for online marketers looking for ways to increase their traffic, SEO rankings as well as people who want to spy on their competitors to discover the secrets of their success.
SEMRush is also for anyone who is finding it hard to increase the search engine traffic of his website and people that want to get more things done in less time.
Once you open a SEMrush account, its owner will provide you with seven days to try their services and decide whether they are suitable for your digital marketing needs or not.
If at the end of this trial period you want to keep using this company’s services, there are three paid plans you will choose from.
The first is the Pro plan sold at a monthly fee of $99.95. The second is the Guru plan, whose cost is $199.95, and the last is the Business plan, which has a monthly fee of $399.95.
The appropriated plan will depend on every users’ needs, but SEMrush is a must use to whoever wants to achieve better results online.
You can use this SEO tool to promote the best money making affiliate programs and make a full-time income online.
Also, it is crucial to mention that SEMrush has data for over 100 million keywords and 45 million domains.
These data are from Argentina, Australia, Belgium, Brazil, Canada, China, Denmark, France, Finland, Germany, Ireland, Israel, Italy, Mexico, Netherlands, Norway, Poland, Singapore, Spain, Russia, Switzerland, Sweden, the United Kingdom, the United States, and Turkey.
SEMRush updates all of its databases on a daily, weekly, or monthly basis using a live update algorithm. The popular keywords are usually often updated than the others.
Statistics show that this best SEO online tool updates around three million keywords per day in their United States database alone.
Benefits of Using SEMrush
SEMrush com will provide you with several benefits, I will name a few in this article, but they are too many others.
SEMrush will provide you with hundreds of long-tail keywords to use when writing quality content for your blog. These keywords will rank well in the first pages of search engine results.
When searching for the best keywords to use, you will get enough information to make informed decisions for your content. You will use the filters as indicated, but you can also go more in-depth and use the “filters tab” to create your own filters.
These are keywords based on the phrases that people use when they search around your target keyword. They come with many benefits because and are more semantic search focused.
Keyword Position Tracking
If you want to know your website’s position ranking for target keywords in the Google top 100 organics and paid results, you can use the SEMrush position tracking tool.
You will get daily updated data that will show you how your optimization efforts are performing in paid and organic search over time. It is even possible to track your competitors’ keyword rankings.
In the field of search engine optimization, your website can rank for thousands of keywords if you offer services or products in different cities or countries.
Also, be aware that local SEO strategies are critical factors if you want to target your customers in particular cities or towns. The search results on a national level don’t help to estimate your web presence in such cases.
You will need to filter down to location-specific data, and the SEMrush Position Tracking tool will make the task very easy and straightforward.
SEMrush has a robust website crawler that will analyze the health of your site and provide you with a list of issues it faces. You will then concentrate on fixing these issues if you want to boost the SEO of your website.
This software has more than 120 on-page and technical SEO checks. It will analyze issues related to duplicate content, broken links, correct usage of the hreflang attribute, indexability, crawlability, in-depth analysis of AMPs, HTTPS implementation, flexible settings of domain, subdomain or subfolder crawling, and many more.
You can include or exclude specific pages, or request auto re-crawls on a daily or weekly basis. The SEMrush crawler tool will process all your pages in minutes to allow you to better concentrate on other aspects of your website development.
Collect Benchmark Data and SEO Ideas
This platform will let you know the way your website performs and what you need to focus on to improve its performance. Just type your site name into the search bar and select the Domain overview option from the drop-down menu.
You will get the complete insight into your website all over the world and see various easy to track results.
Also, SEMrush has an SEO Ideas tool that is a potent weapon in your digital marketing arsenal. Its owners say this tool is one of the most undervalued features but its users who should rather benefit from it.
The SEO idea generator will analyze each page of your website and give you instantly actionable SEO advice to improve them.
SEMrush will provide you with the ability to study your backlinks and the ones of your competitors. You can also compare multiple domains side by side.
This SEO tool gathers new backlinks daily and adds them to its database, which updates publicly every two weeks.
There are advanced filters that you can use to sorting and exporting your competitors’ reports and find the domains that share the most similar backlinks as you.
Also, you need to use backlinks because they are one of the essentials factors used by Google’s organic ranking algorithm. Just learn the link building, backlink maintenance and make them part of your every SEO strategy.
All you need is to enter your domain or target keywords in the indicated place and let SEMrush generate a list of link building opportunities. It has a dashboard that you will use to manage your emails and reach out to their owners with your pitch.
Finding Subdomain Backlinks
To find the backlinks subdomain, you will need to follow the same process as described in the previous point. Just enter the subdomain link into the search bar of SEMrush and let the software provide you with the necessary data.
Finding subdomain backlinks is crucial; it will allow you to know each subdomain performance and how it makes up their overall link profile. Such information is vital because you will know where to focus your link building efforts.
Finding Backlinks To Specific URLs
In addition to the two previous points about backlinks we have just described, SEMrush will enable you to target every content or page on your competitors’ websites.
This can be useful if you want to write quality content for your blog and rank them better than your competitors in the search engines’ first pages results.
To access your competition, you can go to Domain Analytics -> View Entire Menu -> Advertising -> Competition.
After then, add your domain into the search field at the top of the page.
Once you enter the required information, you will see the following:
- The number of keywords your ads are competing with.
- The order of the competition.
- The amount of traffic the ads are getting.
- The money spent on these ads.
Also, you will likely find more competition here than it is the case for the organic traffic generated trough the quality content posted on your website.
Monitoring Competitors in Google Ads
As is the case for the organic traffic generated trough the quality content written and posted on your website, paid search is also competitive. You will need to learn how to get ahead of your competitors if you want to achieve better results.
Follow the position of your competitors to enable you to develop an effective PPC strategy. Also, comparing your website’s PPC metrics to your competitors’ performance will help you to identify your weaknesses and strengths.
You can use the SEMrush advertising research feature to get a list of your website competitors, the number of common keywords used, estimations on paid traffic as well as the advertising budget spent by them.
Discover Advertising Opportunities
If you want to make money online by displaying ads on your website, you can do it through Google AdWords.
Once you have enough traffic on your website, you can reach out to companies that want to display their ads on your site.
It for this reason that many successful affiliate marketers advise you to first and foremost learn how to build a website and create informative, interesting, and helpful quality content for your readers.
Here, SEMrush will play a crucial role because it will look at the keywords for which you want to rank your website, and identifies the various businesses on the internet that are paying for pay-per-click ads based on the identified keywords.
This SEO software will then displays these keywords in a user-friendly chart and allow you to connect with advertisers that want to use them. In summary, it will provide you with great advertising opportunities.
SEMrush will offer you seven days to try its services and decide whether they are suitable for you or not. After this period, you will need to upgrade your account if you want to keep using its services.
- The first plan called ” Pro” will cost you $99 per month if you want to pay monthly or $83 if you opt for paying annually.
- The cost of the second month is $199 per month or $166 if you decide to go annually.
- The third plan will cost you $399 per month or $333 if you pay in one annual installment.
You can start with the pro plan and upgrade your account later if needed, this plan is suitable for small business owners. You can consult the below image to get more details about the SEMrush pricing
My Final Thoughts
It is the end of this article that tried to answer the question of what is the best SEO software tool. I hope it will help you set up and run a profitable business online.
As a reminder, the SEMrush SEO tool will help you choose the best keyword to use in your content writings, tracks the keyword strategy used by your competition, do the SEO audit of your site, looks for backlinking opportunities and many more benefits.
I advise you to avoid falling into the traps of using free SEO software tools because the will never provide you with such essential benefits and allow to succeed in the digital marketing industry.
The SEMrush software SEO tool is used by several successful affiliate marketers that are making a full tie income online currently. It is a great SEO companion that every affiliate marketer needs to use.
Finally, before I leave you, I would like to thank you for taking the time to learn about SEMrush. If you have some questions and comments, you can leave them at the bottom of this page.
It will be a pleasure for me to get back to you as soon as possible.